assignment 29.3

Andrew Mosconi                        

Assignment 29.3

Production Portfolio

1a   Initial response 

Genre: The genre of the music video follows a sad genre of music, this can be identified in the slow and mellow style of music that the song follows.

Style: The style of the song is pop music; this is very popular with the younger generation of music listeners.

Pace: The song follows a slow rhythm which relates to the sad genre. This will be ideal for our music video as we aim to create a video with a similar genre.

Meaning: The meaning of the song displays a sadder tone towards the listener, when we hear the song we can hear the sadness thin the singer’s voice.

Imagery The song itself relates to everyone, when one hears the song they visualise their own sad thoughts and emotions. This makes the song very effective.

Semiotics: in the music video, we will use semiotics that emit the genre and emotion of the music video, we will have a character on their own throughout the music video to represent isolation and sorrow.

1b. Music video production Proposal

Basic information:

The song is titled “This Is How It Works” The song doesn’t leave any particular message to the listener but does come across as sad and emotional. The targeted audience is teenagers to young adults as this age group seems to like pop music, I also feel that they would find the music video touching. The concept of the music video follows one lonely person who is mourning the death of a friend (represented by a dancer in black and white scenes which indicate the past.) We as the audience watch the pain inflicted upon the main character and how he finally overcomes the pain.

Technical information:

Throughout shooting the music video, we will aim to use a mixture of techniques regarding the camera angles and editing techniques to create a professional standard music video. In terms of camera shots, we will use a mixture of close up and extreme close up shots to capture the pain on the main characters face. I will also use tilt shots to capture scenes which show the main character on his own with a group of people behind him to show that he is isolated.

Regarding editing, I will edit the dancer’s scenes to be black and white; this is a representation of the past and indicates that she is the character that is deceased. I will also use a cutting to the beat technique that allows each scene to be introduced in time with the music video.

Financial information: The elements used in our music video are: Camera and tripod, the song, dancer, dance studio, graveyard college grounds and editing computers. The dance studio, camera, computers and tripod are funded by the college; the cost to hire a professional dancer would be around £100 an hour. The music video would be a low budget as most equipment and filming areas were provided by the college. Also, to hire out a cemetery would cost around £150.00 an hour as it would be cut off from the public.

1c   Shooting Script

Duration of the song: 2 minutes and 20 seconds

My interpretation of the music video could be based on someone reminiscing

Over a deceased friend or family member who died in a car crash: this can be heard from a car crashing sound effect and is the introduction of the music video along with the opening credits.

Scene1 - This scene could introduce the sad character to the music video. They could come across a box of belongings that once owned to the dead character with their name on it. As the box opens, all items can be seen, each are triggering a memory that we then see come to life.

Scene 2 – We are then shown a flashback memory based on one of the props. In this memory we see the deceased character dancing in a harmonious manner, along with the relating lyrics of the song. This scene could reappear throughout the video.

Scene 3- the alive character starts to cry to demonstrate the pain they feel. As they continue to look through the box, we later see scenes of the main character on their own, sitting on a lonely bench. In the background we see their friends having fun and laughing.

Scene 4- they then visit the graveyard that their relative was buried in, once they visit this place, they smile whilst looking into the distance. This represents that the main character has finally found tranquillity and peace.

Task 2: Group planning

Prop assessment

Alfie: Dark green hooded jacket, black ripped jeans and trainers.

Alfie wore a hooded jacket as the hood allows him to isolate himself from society around him and he appears unknown to the viewer.

Dancer: simple dancing outfit.

The dancer wore a dancing outfit at this would be best aid her for the dancing scene.

Background extras: coats/ jackets, jeans and trainers.

The background extras wore normal clothing as they represented society. The clothes worn in the music video allowed them to look the part.

                                                                            

Personnel list:

Samuel: Director

Samuel was the director of the music video, he gave advice to everybody which led to a better quality music video.

Andrew: Cameraman

I recorded all of the scenes that were used in the music video

Alfie: Main character

Alfie was in most of the scenes. The story was mostly based around his character 

Dan & Jasmine: Background extras

 Dan and jasmine were background extras in a few scenes along with Sam and I. They also gave tips to Alfie on how he should position himself to display sadness

Kelly: Dancer (other main character)

Kelly’s character was the dancing lady seen throughout the music video, her dancing segment was very important as it portrayed sadness which is the main genre of the music video.

Risk assessment:

A potential risk that the group could have faced was related to the cold and wet conditions. Due to the low temperatures, slippery surfaces were created which increased the chances of one of us from slipping and injuring ourselves.

To reach one of our filming sites (the graveyard,) we had to cross a busy road. This created the chance of being struck by oncoming traffic.

Finally, electrical equipment such as a camera and stereo were used during the filming production, if one were to spill water over the electronics they could have received an electric shock.

BTEC MEDIA EVALUATION

Student name: Andrew Mosconi

Group members (if applicable): Sam, Jasmine, Dan and Alfie

Title of Project:

Submission date: 19/01/2017

Applying pre-production planning for a media production
Element observed	Innappropriate	Basic Standard	Moderate Standard	Professional Standard
Production meetings				✔
Personnel management				✔
Resource management				✔
Time management		✔
Teamwork		✔
Individual work			✔
Risk management				✔
Documentation	✔
Generating ideas				✔
Analysis of music track			✔
Research		✔
Shooting Script				✔
Storyboard		✔
Selection of job roles				✔
Carrying out responsibilities				✔
Production organisation and schedule		✔
Director				✔
Camera operator			✔
Location scout			✔
Editor		✔
Script writer			✔
Costumes/props			✔
Carrying out responsibilities				✔
Production organisation and schedule		✔
Final product				✔

Summary of your production process with what went well:

I believe that the overall teamwork was a success. Everybody had an input that helped push the group in the right direction of producing a better music video, our communication as a whole was good. We managed to speak with a dancer who was originally unaware of our project, despite this we still managed to book a time with her so she could record a dance for us. Our main actor Alfie was very successful in his task of portraying a depressed, mourning teenager. Finally, I felt that we used a good amount of filming scenes and recording areas. We went from a simple bench, to a dance studio and then a graveyard. This allowed us to take the viewer on a rollercoaster of emotions by using different areas of scenery.

                                                                  

Main points for improvement:

Our time management could have been improved as we did leave our recording till a later timeslot than expected. Had we struggled with this music video then we may have not been able to finish the project. Also we could have re shot some scenes that were blurry or featured a shaky camera as this looks rather unprofessional and hard to view. We could have worked on our teamwork in terms of completing simple tasks and coordinating ourselves better so we (individually) could get more work done. Finally, I feel that we should have continued to shoot more scenes so we could have a better selection of scenes when shooting the music video.

Feedback from audience/peers:

Three people reviewed my music video; all three gave a positive response regarding the editing and the overall music video. The first reviewer mention how they liked the use of black and white dancing scenes to represent the past, they said it was a nice touch and made the music video clearer. The second person commented on the good use of cutting to the beat. The third reviewer did enjoy the music video but did mention that I could have used a wider range of transitions. As they felt they were rather repetitive.