Purpose, Promotion & Controversy

Purpose of a music video: generate revenue (money)
Music video-
promoting the artist and the album

How else might a music video promote a song/ artist/ album?      CONTROVERSY

what is contorversy?

controversy is a disagreement, in public

Who benefits from the promotion?

The artists and producers; more fame, more money.

Justice - Stress 

The music video has been subject to severe criticism, is notable for its extremely controversial content, which includes scenes of gang violence across Paris, France, performed by young teenagers. The video is centered on young Parisian teenagers who go about the city and commit gang violence. During the video, they violently harass civilians in public, vandalize property, and also stole a vehicle and set it ablaze afterward. The video also features many people of black skin, which led to people thinking of the video as racist.

Hotline Bling - Drake           

 Homework

Close Up – a close up shot is used to allow the viewers to get a better view of Drake dancing, this isn’t used frequently throughout the video.

Medium shot – this is the most common shot throughout the music video. The medium shot allows the viewers to see the artist as well as the background, mostly used when he is on the stairs and with the background dancers in the background.

Pan shot – This shot is used in the introduction of the video and when the background dancers are seen later on in the music video.

Tracking shot- this shot is sometimes used when drake is moving from side to side. It allows for us to keep track of him.

music video analysis:

Video 1: the purpose of the music video was to promote a particular song.

Video 2: the purpose of the music video was to promote the album and acting.

Video 3:the purpose of the music video was to promote the artist and the record company also.

Tupac - Me Against The World:

The album "Me Against The World" was rapper Tupac Shakur's third studio album and released March in the year of 1995. The album was released while he was in prison, causing the album to skyrocket at number 1. The music video helps reflect on the message of the song and rest of the album.

My name is Andrew Mosconi, i am currently 17 years of age and attend Coulsdon College. My studies consist of 60 credit IT and 30 credit Media. This is my second year of college and I am very happy that i have the opportunity of continuing my studies. MY hobbies include: playing a variety of sports, listening to music, watching television and reading